Crosspoint
Capabilities/Distribution

Get on the right shelves, and stay there.

We own the buyer relationships, so you never start cold. From the pitch to restocks and store checks, we take a product from retail-ready to selling through.

On the shelf. Without it: it never gets listed.

What we do

100+

Retail doors

Across 20+ retail chains and campuses.

Getting you on shelves

The right stores and channels for your product.

The buyer pitch

Sell sheets, pricing and the pitch, run by us.

Retail relationships

We own the buyer relationships, so you never start cold.

Restocks and store checks

Every door kept full and checked.

How it runs

  1. 01

    Before launch

    Retail-readiness audit

    Packaging, barcodes, case packs and in-store print checked against retailer specs before launch.

    UPC · Case pack · Shelf life · POS print

  2. 02

    Planning

    Pricing and channel plan

    Set the shelf price and margin stack, then pick doors by channel, fit and density.

    SRP · Margin stack · Door list

  3. 03

    Selling in

    Pitch and listing

    Sell sheet, pricing and promo plan, timed to category resets and taken to buyers we know.

    Sell sheet · Promo plan · Resets

  4. 04

    Selling through

    Sell-through management

    Units per store per week in CD Track. Restock, fix out-of-stocks and earn the next door.

    Velocity · Out-of-stocks · Reorders

Where we have already done it.

All work
Result · Grocery, convenience, pharmacy, campusesIn store

20+

retail chains and campuses

National retail and campus network

Products placed in front of buyers at national chains and university campuses, then kept on shelf with restocks and store checks.

DistributionOperations
Walmart
Shoppers Drug Mart
Shell
Result · Food service, fitness, quick serviceIn store

100+

doors with in-store work

Subway, GoodLife Fitness, Pita Land

In-store experiences placed and optimized across locations, with print and point-of-sale designed to guide shoppers to the product.

Print & PackagingDistribution
GoodLife Fitness