FreshCo
Winning at the point of purchase
With 161 stores operating across Canada as of June 2026, FreshCo brings discount grocery retail to shoppers across Ontario and Western Canada.
- Client
- FreshCo
- Sector
- Grocery retail
- Capabilities
- Print & PackagingDistribution
Introduction
FreshCo is a Canadian grocery banner built around value, variety, and everyday shopping needs. Within that environment, signage and promotional print play a practical role: they help customers navigate departments, identify value, and make purchase decisions quickly.
The opportunity
Grocery environments are dense with information. Retail communication needs to be clear, highly visible, and repeatable without competing with the merchandise itself. Inconsistent point-of-sale materials can add friction when shoppers are comparing options at speed.
The solution
A coordinated retail print and merchandising solution, with attention to display clarity, message hierarchy, production consistency, and fit within an active store environment.
The impact
Effective physical retail communication that makes a value proposition easier to understand and navigate.