Tim Hortons
Accelerating consumer growth
With approximately 4,000 restaurants operated by 1,500 owners across Canada, Tim Hortons is woven into the country’s daily routines and quick-service economy.
- Client
- Tim Hortons
- Sector
- Quick-service restaurants
- Capabilities
- Growth
Introduction
Tim Hortons is one of Canada’s most familiar consumer brands, with a franchise network whose success ultimately depends on customer visits and strong restaurant-level execution. Crosspoint supported a Tim Hortons franchise operator with a growth initiative designed to attract additional traffic and strengthen commercial performance. The engagement brought a focused consumer-growth perspective to a well-established retail brand.
The opportunity
National awareness creates consideration, but it does not guarantee that a customer chooses a particular restaurant on a particular day. The operator wanted to turn brand familiarity into more frequent visits, supported by a sharper understanding of customer behaviour and the factors influencing purchase decisions.
The solution
Crosspoint worked with the operator on a targeted growth approach centred on customer acquisition, store traffic, and commercial priorities. The work translated the restaurant’s growth objective into a more focused plan for reaching prospective customers and supporting repeat engagement, while keeping the experience aligned with the expectations of the broader Tim Hortons brand.
The impact
The engagement supported the operator’s drive to increase customer traffic and improve the consistency of its commercial approach. It demonstrated how established consumer brands can pursue meaningful growth through focused execution at the point where demand becomes a purchase.