Crosspoint
Selected work/15/Promotional print & restaurant merchandising

Taco Del Mar

Creating engaging foodservice experiences

In quick-service dining, clear offers and recognizable presentation can make the difference between passing interest and a completed order.

Client
Taco Del Mar
Sector
Fast-casual restaurants
Capabilities
Print & Packaging

Introduction

Taco Del Mar brings Baja-inspired flavours to a fast-casual restaurant format. For brands in this segment, menus and promotions are an active part of selling, not simply decorative brand assets.

01

The opportunity

Restaurants need to communicate menu choices, featured products, and promotional offers at speed. Confusing or inconsistent physical materials can make the ordering journey less intuitive, especially at busy periods.

02

The solution

Promotional signage, printed menus, point-of-sale displays and packaging produced for their role in the ordering experience.

03

The impact

Restaurant communications that are easier to navigate and more consistent with the brand’s identity.