Crosspoint
Selected work/09/Product identity & packaging

SRI Gardens Tea

Elevating product presentation

Built around imported tea products and cross-market distribution, SRI Gardens Tea brings a distinct beverage offering to Canadian customers through a supplier-focused retail model.

Client
SRI Gardens Tea
Sector
Beverages
Capabilities
Print & Packaging

Introduction

SRI Gardens Tea is a consumer tea offering associated with Prime Leaf Inc. In tea, packaging carries much of the brand narrative: origin, quality cues, flavour distinctions, and product information must all be understood before a shopper can sample the product.

01

The opportunity

Consumer-facing tea products must communicate both familiarity and distinction. Labels and packaging need to be legible, shelf-ready, and consistent across formats without diluting the product’s identity.

02

The solution

The creation and refinement of packaging and printed product assets, including layout, label consistency, and merchandising considerations.

03

The impact

Thoughtful packaging that helps the product communicate its value at the point of consideration.