Power & Tel
Turning customer engagement into growth
With more than 800 suppliers and 25,000 stocked products, Power & Tel supports telecommunications infrastructure customers through an extensive distribution and service network.
- Client
- Power & Tel
- Sector
- Telecom distribution
- Capabilities
- Growth
Introduction
Power & Tel is a distributor serving the telecommunications infrastructure market, where long-term relationships and product knowledge are central to commercial success. Client events are an important setting for those relationships, bringing customers and partners together around solutions and future opportunities. Crosspoint supported an initiative to improve how customer events contribute to the company’s sales objectives.
The opportunity
An event can generate conversations without a clear route to commercial follow-through. To deliver value, the experience must engage relevant attendees, make the product proposition accessible, and support the next step after the event.
The solution
Crosspoint approached the engagement through an event-optimization and sales-enablement lens, focusing on the customer journey around the event and opportunities to align engagement with commercial priorities. The work supported a more deliberate connection between event experience, account relationships, and sales opportunities.
The impact
The engagement gave greater commercial focus to customer events and the relationships they are designed to strengthen. Rather than treating events as stand-alone occasions, the approach positioned them as part of a broader sales and business-development process.